Dominik Maeder, “Serial Interfaces: Publishing and Programming Television on Digital Platforms” #SCMS15


Here is the abstract for Dominik Maeder’s paper on the panel “Digital Seriality” at the 2015 SCMS conference in Montréal:

Serial Interfaces: Publishing and Programming Television on Digital Platforms

Dominik Maeder (University of Siegen)

Digital streaming platforms such as Netflix, Hulu, and Watchever are frequently dubbed “the future of television” due to their technical features of increased selectability, flexibility, and user-centred generation of programming flows. Few scholars, however, have actually analyzed and theorized the aesthetic forms through which these platforms arrange and organize their “content” or the operations that the websites’ interfaces enable with respect to well-established accounts of television programming.

In this paper I shall argue that digital streaming platforms not only host and influence the production processes and aesthetic forms of television series, but that these platforms themselves perform a specific kind of spatio-temporal seriality on the level of their interfaces. This seriality of interfaces can be described, following Manovich (2001), as a conceptual form that is located between narrative and database logics and that permits databases themselves to appear as potential narratives. In so far as the arrangement of content in digital platforms is also a screening of meta-data (cf. Chamberlain 2011), we may more specifically locate the interfaces’ seriality as a result of the automated observation and algorithmic organization of media consumption (cf. Adelmann 2012). This algorithmic automatization, as will be demonstrated with regard to Netflix’s House of Cards, lends itself to a phantasm of the non-human production of the “new” and thereby closely connects to a very modernistic conception of industrial seriality.


Adelmann, Ralf. “‘There is no correct way to use the system.’ Das doppelte Subjekt in Datenbanklogiken.” Sortieren, Sammeln, Suchen, Spielen. Die Datenbank als mediale Praxis. Eds. Stefan Böhme, Rolf F. Nohr, and Serjoscha Wiemer. Münster: LIT, 2012. 253-268.

Chamberlain, Daniel. “Scripted Spaces: Television Interfaces and the Non-Places of Asynchronous Entertainment.” Television as Digital Media. Eds. James Bennett and Niki Strange. Durham and London: Duke University Press, 2011. 230-254.

Manovich, Lev. The Language of New Media. Cambridge: MIT, 2001.


Author Bio:

Dominik Maeder (M.A.) is a research assistant in Media Studies at the University of Siegen (Germany). He is writing a PhD thesis on Televisual Governmentality and has published several papers on the aesthetics of TV series, reality TV, and transmedia television.

Florian Groß, “The Only Constant is Change”


Abstract for Florian Groß’s talk at the symposium “Imagining Media Change” (June 13, 2013, Leibniz Universität Hannover):

The Only Constant is Change: American Television and Media Change Revisited

Florian Groß

“This device isn’t a spaceship, it’s a time machine. Goes backwards, forwards. It takes us to a place where we ache to go again.” This is how 1960s adman Don Draper describes a slide projector in the historical television series Mad Men, and his pitch is also a potent way of describing the medium itself. From its development out of radio and film to its present convergence with digital media, television’s interaction with other media and processes of media change was often linked to its negotiation of the future and the past, progress and retrospection, and innovation and nostalgia.

This paper argues that in order to understand the future of television and the potential results of its increasing interaction with digital media, an understanding of the medium’s past as well as television’s own understandings of its past is instrumental. In this context, Mad Men’s historiography and its attempt to unearth and create historical material helps us to come to terms with the layers of television’s past whose residues always coexist with the medium in transition and continue to influence the shape of televisual things to come.

Felix Brinker, “On Popular Seriality, Operational Aesthetics, and Audience Productivity”


On Friday, June 21, 2013, Felix Brinker will be speaking about “The Politics of Long-Form Storytelling in Contemporary American Serial Television” at the “Poetics of Politics” conference in Leipzig. Felix’s talk builds upon recent work he’s been doing in the context of his dissertation project and related talks (for example, at the recent “It’s Not Television” conference in Frankfurt). Here is a preview of the upcoming talk:

The Politics of Long-Form Storytelling in Contemporary American Serial Television: On Popular Seriality, Operational Aesthetics, and Audience Productivity

Felix Brinker

The turn of American prime-time television dramas towards increasingly serialized storytelling during the last two decades seems to have coincided with an explicit politicization of their content. Especially shows discussed under the label of ‘Quality TV’ have been repeatedly celebrated and/or dismissed for their openly political agenda – be it for their engagement with the anxieties connected to the ‘War on Terror’ and the nebulous practices of intelligence agencies (as on Rubicon, Homeland and 24), or for attempts to tackle the social ills of contemporary urban America (as on The Wire or Breaking Bad). At the same time, other popular programs that at first glance seem to background political concerns in favor of more ‘escapist’ content (e.g. mystery-centric science-fiction or fantasy shows like Battlestar Galactica, Fringe, or Heroes) increasingly engage with matters of power, politics, and political intrigue and develop these motifs in ongoing storylines. While recent cultural and media studies publications on these phenomena have easily connected this renewed interest in political subject matters to the emergence of what Jason Mittell has termed ‘narratively complex television’ – that is, a (by now pervasive) shift in emphasis away from episodically contained storylines towards an ongoing serial narration that allows contemporary programming to construct richly furnished, expansive storyworlds and thus (among other things) opens up new possibilities for representing the complexities and intricacies of political systems and processes – less attention has so far been paid to the political dimensions of the increasingly active audience practices invited by such programming, and to the social aspects of popular seriality itself.

Located firmly within the competitive media environment of the convergence era, complex television series seek to engage their audiences in practices that extend well beyond ‘passive’ reception, and encourage them to become culturally and textually productive by participating in the discussion, interpretation and analysis of their favorite programs in dedicated online forums. Therefore, my paper argues that the political significance of narratively complex serial television manifests itself less on the level of content than on the level of form: By inviting their viewers to parse the complicated unfoldings of  narratives across longer periods of time, as well as across different media formats and paratexts, contemporary prime-time dramas ask their audiences to dedicate a considerable amount of their time to the engagement with a serially expanding text. By doing so, narratively complex serials not only ask their viewers to engage in cognitively challenging and time-consuming reception practices, but also inspire them to engage in the laborious creation of unofficial paratexts (such as wikis, blogs, and fansites) which chart the developments of storylines and characters – paratexts that serve both to render the increasingly complicated narratives accessible and as ‘free’ promotional materials that ensure the cultural visibility of these programs. These shows therefore thrive on the ‘free’ (i.e. unpaid) work of their viewers and employ it to secure their own continued serial proliferation. Drawing on recent conceptualizations of popular seriality that understand the active participation of audiences as an activity that is integral to the economic viability serial storytelling in general, as well as on post-operaist takes on immaterial labor as the predominant form of work in post-industrial societies, my paper argues that the contemporary centrality of such ‘participatory’ practices marks a profound shift in the relationship between work and leisure (or between recreational activity and professional media use) that coincides with the digitalization of our media environment.

To make its argument, my paper will take a closer look at contemporary serial dramas like HomelandThe Wire, and House of Cards, and identify the textual strategies by which these shows encourage a particularly active audience behavior. Drawing on Neil Harris’s concept of the ‘operational aesthetic’, I argue that especially moments of formal/medial and thematic self-reflexivity – that is, moments in which these series thematize, demonstrate, and comment both on the operations of the serial text and on the logics of the diegetic events it narrates – constitute central fulcra for facilitating the audiences’ ongoing and sustained engagement with serial television narratives. By repeatedly producing such moments of non-alienating self-reflexivity – for example in scenes in which a show asks their viewers to ‘recall’ events from earlier episodes and visualizes this by having its characters use diegetic media technologies – complex television dramas manage to call attention to the logics of their own narrative operations and suggest a particular, preferred way of engaging with the text without detracting from the story that is being being told. At the same time, I argue, these moments become productive for the representations of political systems and processes, since they usually also serve to thematize diegetic logics, processes, and chains of cause and effect. Such instances of formal and thematic self-reflexivity thus constitute moments in which the serial logics of narratively complex televisions shows are on display, and from which one could trace out the relationships between their representational politics and the politics of popular serial formats themselves.

Popular Seriality: June 6 – 8, 2013


Above, the wonderful poster for the upcoming “Popular Seriality” conference in Göttingen (June 6-8). Below, the final program.

More info about the conference can be found on the homepage of the DFG Research Unit “Popular Seriality: Aesthetics and Practice,” here.

Conspiracies and Surveillance — In Media Res Theme Week

Caméra de vidéo-surveillance avec sa torche infra-rouge

Over at the media commons site in media res, what promises to be a great theme week on “Conspiracies and Surveillance” has just gotten underway. All of the contributions sound exciting, and among them is one by our very own Felix Brinker, who’s up tomorrow (Tuesday, April 9) with a piece on the “logics of conspiracy” in American TV series. (And in case you missed it, make sure you check out the longer text on the topic that Felix allowed me to post here recently.)

Here’s the full lineup for the in media res theme week:

Monday, April 8, 2013 – Jason Derby (Georgia State University) presents: Scandalous Conspiracies: Making Sense of Popular Scandal Through Conspiracy

Tuesday, April 9, 2013 – Felix Brinker (Leibniz University of Hannover, Germany) presents: Contemporary American Prime-Time Television Serials and the Logics of Conspiracy

Wednesday, April 10, 2013 – Meagan Winkelman (University of Oregon) presents: Sexuality and Agency in Pop Star Conspiracy Theories

Thursday, April 11, 2013 – Perin Gurel (University of Notre Dame) presents: Transnational Conspiracy Theories and Vernacular Visual Cultures: Political Islam in Turkey and America

Friday, April 12, 2013 – Jack Bratich (Rutgers University) presents: Millions of Americans Believe Conspiracy Theories Exist

Each day’s contribution, consisting of a video clip of up to three minutes accompanied by a short essay of 300-350 words, is designed to serve as a conversation starter aimed at involving a broad audience in discussion of key topics relating to the topic of “Conspiracies and Surveillance.”

Please check out all the contributions as they go live here, and consider joining the discussion (to participate, you will need to register at in media res).

Counterpoint: Game of Thrones, Narrative, and Affect

The Internets are all abuzz still following the kickoff this past Sunday of the third season of HBO’s flagship series Game of Thrones. There was a great deal of online anticipation in the weeks, days, and hours leading up to the season premiere, fed in part by a set of trailers (above, as well as here and here, for example) that circulated on Youtube, in the twitterverse, and beyond. And following the actual airing of the show, records were allegedly set for the most illegal downloads of a television episode, while discussions, analyses, and reviews continue to proliferate across fan sites, blogs, and news media.

(As a preliminary note to those who are either weary of reading such pieces or who are avoiding them due to spoilers — fear not: this post is neither concerned directly with the latest episode, nor will I give away anything that could ruin it for anyone who hasn’t seen it.)

Instead, I wanted to take the opportunity to comment on an aspect of the series that I’ve been thinking about (and which I recently wrote about in the more general terms of serial complexity and affect theory as applied to contemporary television). Specifically, Game of Thrones derives much of its momentum, I think, from an interplay between a continuing, complex narrative (in Jason Mittell’s sense of “narrative complexity”) and relatively discontinuous, punctuating moments of affective appeal — a directly corporeal, often visceral, sort of appeal that constitutes momentary “lines of flight” from the story’s ongoing line of development. Like much of HBO’s serial fare, these moments of affect often concern violent and/or sexualized body images which, while not completely devoid of narrative relevance, also exhibit a sort of surplus value as images. In other words, they not only serve the representational functions of depicting significant events and contributing meaningfully to characterization, etc.; over and above that, they also assert a strong presentational and extra- or para-narrational facet, the function of which is to engage the viewer’s body more than his or her interpreting, cognizing brain. Such body images — for example, in narratively gratuitous sex scenes, images of painful injury, torture, or beheading — resonate with the viewer’s own bodily sensibilities, serving to titillate or to arouse a sense of physical vulnerability, anguish, panic, or disgust.

Seen from afar (so to speak), in the overall context of a television series like Game of Thrones, the interplay between narrative development and these moments of bodily affectivity results in what I have described as a “contrapuntal” relation between the two: narrative continuity is punctuated, interrupted by body images that exceed any dramatic motivation, thus constituting more or less insular, episodic forms in the midst of the serial stream; but these islands of affect are (at least potentially) themselves elements in a serial progression that exists in parallel to that of the narrative (and following a very different temporal logic). Repetition and variation of body spectacles can thus be just as important as narrative suspense as a means of ensuring viewer attachment over the course of long serial arcs.


Of course, some series are more successful than others in their employment of such contrapuntal seriality, and there are certainly a wide variety of styles and modes of implementing the counterpoint. Some series are anything but discreet as they shift gears between narrative and body-based affective appeals (and in this regard, they resemble musicals or pornographic films as they move from one more or less self-enclosed “number” to the next). And certainly, some of this can be seen in Game of Thrones, but my overall impression of the series is that it works with a relatively tight integration of affective and corporeally self-reflexive appeals into the informationally complex storyworld and the unfolding tale of rival houses, subtle intrigue, and uncertain outcomes.

A particularly poignant example of contrapuntal integration is provided by episode 7 of season 1, “You Win or You Die,” where we see the following conversation between Jamie and Tywin Lannister:

Set in any other situation, this conversation — which neatly exemplifies the informational complexity of the series — would have a completely different impact. Sarah Hughes, writing in The Guardian‘s TV & Radio Blog, sees the “skinning and disembowelling [of] a deer” here as a “heavy-handed bit of symbolism given the deer is the sign of [rival] House Baratheon,” and I think she’s right to see the visual component of the scene enacting a layer of complexity beyond the content of the verbal. It’s not only a symbolic dimension, though, that is here overlaid upon the Lannisters’ discourse; in addition, I suggest, a dimension of visceral and dermic appeal spreads itself out as the very milieu within which the characters’ words sound out materially. The innards of the deer are more than just a sign: they are matter, and their material image transmits an affective force, establishing a material relation with our own viscera. The forceful separation of the animal’s skin from its muscles emphasizes, moreover, both the stubborn durability and the ultimate finitude of the organic body, arousing a diffuse affective awareness of the corporeal basis upon which our discursive subjectivities are erected. And all the while, royal politics are being discussed in detailed, lofty, and eloquent language. The scene conveys a sense of the unconscious drives that lend momentum to conscious pursuits and political “plots,” conveys a sense of the base and physical “will to power” animating social conflict. And it communicates this “message” by way of a tight contrapuntal integration of narrative information and bodily affect, thus self-reflexively exemplifying the series’ own larger strategy of instrumentalizing affect, infusing the complex (at times, overly complex) narrative with an appeal to animal nature, and in this way crafting a form of serial complexity that partakes equally of the discursive and affective.

Logics of Conspiracy and the Interpretive Labors of Active Audiences

Following my talk on affective seriality in contemporary television, I am pleased now to present the text of my colleague Felix Brinker’s talk, also delivered last weekend at the “It’s Not Television” conference in Frankfurt. Like much of Felix’s work, this piece on conspiracy as a mode of narrative complexity brings perspectives from critical theory and new materialism to bear on recent discussions in cultural media studies and television studies, thus opening a space for an important dialogical and critical intervention.


Narratively Complex Television Series and the Logics of Conspiracy – On the Politics of Long-Form Serial Storytelling and the Interpretive Labors of Active Audiences

Felix Brinker

Operating within a television landscape that is characterized by the increasing competition between different media formats, American prime-time dramas of the last 15 years have relied strongly on complex strategies of serialized story-telling in order to ensure viewers’ sustained and ongoing investment in their narratives. Assessing this shift away from earlier norms of episodic closure, media scholar Jason Mittell has labeled the last two decades of American television an era of “narrative complexity” (cf. 29). Narratively complex shows, he argues, capitalize on the possibilities of the serial format and emphasize continuous, serial narration over episodically contained plots; over time, these shows therefore tend to amass complicated webs of backstories and character relationships and thus ask their audiences to engage in, as he puts it, “an active and attentive process of comprehension” (Mittell, 32). Today, I would like to focus on a particular subset of narratively complex shows, namely those that present their over-arching story-lines as an investigation into a central mystery, and that develop this motif as a framing narrative over the course of several seasons, if not the entirety of their runs. Shows like Lost, 24, Rubicon, Homeland, or Fringe all similarly rely on series-spanning story-lines about far-flung intrigues and enticing mysteries. By doing so, these shows adapt the formula that turned earlier series like The X-Files or Twin Peaks into fan-favorites: As Jeffrey Sconce puts it, the ongoing story-lines of these shows “cultivate a central narrative enigma” (107) – like the alien invasion slash government cover-up on The X-Files or the murder of Laura Palmer on Twin Peaks, the mysterious events of Lost’s island, or the uncertain loyalties and motivations Homeland’s prisoner-of-war-cum-terrorist Brody – and use it as a central narrative hook to transform casual viewers into committed loyals. Due to their focus on long-running storylines, these shows exhibit a tendency to become more and more complex over time; despite (or maybe because of) this increasing complexity, many of the shows that follow this model of storytelling have become critical and commercial successes.

Unsurprisingly, then, a considerable number of recent programs have sought to replicate the storytelling strategies of hit shows like Lost – and mystery-centric series can by now be considered a mainstay of American television. In this paper, I would like to take a closer look at the narrative strategies shared by these programs and outline the specific audience practices such shows invite. I argue that the narrative logics of these series are best understood if we conceptualize them as conspiracy narratives – that is, as series that tell stories that center on their protagonists attempts to expose and put a stop to the nefarious workings of mysterious, hidden powers. By adhering to the logics of the conspiracy narrative, these shows aim to provoke a particular way of watching television, an active and attentive audience behavior that entails the readiness to engage in speculations about the unfolding narrative, and to pay close, almost obsessive attention to details. These shows can thus be understood as sharing a specific “narrational mode,” as David Bordwell puts it, with “a historically distinct, [shared] set of norms of narrational construction and comprehension” and can be considered a distinct subset of narratively complex programs (Bordwell 150, cf. Mittell, “Narrative Complexity” 29).


Shows that adhere to such a ‘conspiratorial mode of storytelling’, as I call it, are crime fictions of a grand (or, at times, even cosmic) scope: in them, the story-world has been thrown into chaos and turmoil by the actions of a vast conspiracy, and the story unfolds as the protagonists seek to reconstitute order and attempt to thwart the evil plans of the conspirators. The overarching story-arcs of these shows proceed from the investigation of an initial, isolated event – a puzzling murder or an unexplained plane crash, for example – and promise to eventually offer resolutions for this mystery. Over the course of the series, however, this promise is invariably left unfulfilled, as the protagonists’ further adventures soon reveal that the initial event is only one in a larger chain of mysterious occurrences that are all orchestrated by powerful hidden forces. As the protagonists of these series with each episode venture further into the heart of the mystery, final resolutions or explanations never materialize, as the greater scheme or master-plan turns out to be too vast and to intricate to be fully explored. The ongoing storylines of these shows thus adhere to what scholars of conspiracy like Michael Barkun or Mark Fenster have described as the organizational logic of the conspiracy narrative: as these series progress, their protagonists gain insight into the hidden plans of their scheming opponents, but, by doing so, the number of unexplained mysteries and unanswered plot questions perpetually multiplies as more and more sinister plots come to light  (cf. Barkun 101ff.). Shows like these thus exhibit the same narrative dynamic that Fenster has described for the ongoing storyline of Chris Carter’s The X-Files: the series-spanning story-arcs of such programs move “ineluctably toward[s] closure while continually forestalling it” (150).

These shows’ tendency to continuously evoke a central mystery while perpetually refusing to unveil the truth behind it is therefore the result of their reliance on a potentially open-ended, infinitely expandable narrative structure that lends itself ideally to the needs of serial formats like that of the contemporary prime-time television drama. In general, the protagonists of conspiracy narratives in any medium invariably encounter not an isolated mysterious event, but a whole series of puzzling phenomena that are all somehow connected. Conspiracy fictions therefore always cover more than the events of a singular plot; instead they present themselves as collections of several smaller narratives that are loosely connected and that can hardly be contained within standalone formats like the novel or the movie (cf. Cole 37, Fenster 140). Conspiracy-themed films like Alan Pakula’s The Parallax View or Oliver Stone’s JFK therefore usually offer only limited closure and conclude with ‘open’ endings that leave the guilty unpunished.  The format of the narratively complex television series, however, allows the narrative logic of conspiracy to unleash its serial potential, as it privileges open-ended narrative trajectories – simply because television shows become profitable the longer their remain on air. Shows that make use of such a conspiratorial narrative construction, however, also inherit another, more problematic aspect of conspiracy fictions, namely their tendency to “careen towards incoherence” (Fenster 122). As the conspiratorial storyline unfolds over several seasons, the number of mysteries multiplies and the web of interconnected subplots becomes more and more complex – up to a point were it becomes difficult if not impossible to consistently resolve all the open questions. Once the end of a series approaches, conspiratorial television shows thus face the challenge to offer a convincing conclusion and to  “resolve the excesses of [its] narrative elements,” (as Fenster has put it with reference to conspiracy narratives in general). Especially for long-running series, this poses a considerable problem – and this circumstance might explain the mixed reactions of viewers to the final episodes of conspiratorial shows like Lost and Battlestar Galactica, for example, which were criticized for precisely such a lack of closure (cf. Anders, cf. Newitz). This phenomenon, however, is less a result of ‘poor’ plotting on the parts of television writers and also not due to a lack of advanced planning or foresight – it rather points us to the basic principles of serial storytelling in general, which, as an unashamedly commercial format, has always been more interested in securing long-term revenue streams than in a classical norms of textual unity, plausibility and coherence (and this, of course, goes back to serial figures like Sherlock Holmes, who had to return from the dead after Conan Doyle had run out of money).

As long as conspiratorial television series are in full swing, however, their refusal to offer definitive and final explanations usually turns out to be to their advantage, as such an openness fosters audience speculation. Since these texts never really reveal what’s behind the conspirators’ schemes, they encourage their audiences to connect the dots, and to come up with explanations for the mysteries that the serial narrative leaves unexplained. These tendencies make the structure of conspiracy narrative ideally suited for the goals of contemporary television authors, as they align well with broader trends within what Henry Jenkins has dubbed convergence culture. Arguing that pop-cultural texts of the convergence era seek to establish long-term relationships with their audiences, Jenkins has noted that contemporary programming aims to capture viewers’ attention beyond the narrow-time frame of the television hour. Contemporary television authors, he argues, seek to attract viewers that “give themselves fully over to [their favorite programs]; [who] tape them and may watch them more than one time; [and who] spend [a considerable amount] of their social time talking about them“ (Convergence Culture 74). By inviting their audiences to get to the bottom of their narrative enigmas, conspiratorial television shows encourage precisely such a behavior – and user activity in online forums dedicated to the discussion of shows like Lost, 24, Fringe, or Homeland attests to the validity of this claim.

These developments are far from being new; even in the early 1990s, fans of Twin Peaks and The X-Files took their speculations about these programs to Usenet discussion boards and mailing lists (cf. Jenkins “Do You Enjoy;” as well as Clerc). With the increasing availability of digital video formats, time-shifting devices, and widespread Internet access, however, such audience practices have arguably become more mainstream, and by now play an important part in the considerations of television producers and authors. More recent shows therefore take great care to keep fan speculations going; Lost and Fringe, for example, notoriously disperse plot-relevant clues and hints about their mysteries throughout their narratives (as well as across associated official paratexts like video games, alternate-reality games, or websites that accompany the series). A prominent example of this practice is Lost’s infamous “Blast Door Map” that appeared in “Lockdown,” the 17th episode of the show’s second season. This episode features a brief scene in which John Locke gets pinned down by a closing blast door after things go wrong in the mysterious ‘hatch.’ While waiting for help, the hatch’s lights suddenly go out and black light lamps flicker on instead – the scene then briefly offers the viewers a glimpse of a mysterious map painted on the door with fluorescent colors. In the episode itself this map is visible for barely 6 seconds, but on Lostpedia, fans soon engaged in detailed analyses of what they saw as an intriguing clue to the show’s mysteries. Based on enlarged screen captures from the episode, users soon deciphered the barely legible notes written on the map and parsed out references to earlier events. As it turned out, viewers who paid no attention to this scene did not miss anything important, as the map did not achieve greater relevance for the show’s ongoing narrative – nonetheless, the blast door map presented itself as a riddle to be solved, and the activity of Lostpedia users was not deterred by the fact that this event did not have a deeper meaning after all.


Other shows follow similar strategies to encourage fan speculations: each episode of Fringe, for example, features barely noticeable clues about the events of future episodes in the background of the mise-en-scène. Virtually every episode of this series features subtle links to future adventures of the protagonists, usually directly referring to events that will play out in the coming week: the logo of a plot-relevant bio-tech company emblazoned on a coffee cup and visible for little more than the blink of an eye, for example, or graffiti in the background of street scenes that allude to the plot of the following episode. Fringe, however, does not limit its dissemination of clues to its diegesis: every episode features several symbol-bearing title cards that appear before commercial breaks. These symbols, as enterprising viewers have since discovered, correspond to letters of the alphabet and, once deciphered, spell out a word that resonates with the theme of each week’s episode. Obviously, not all of the shows that subscribe to the logics of the conspiracy narrative rely on similarly baroque strategies to encourage audience speculation (although Christian Junklewitz has shown yesterday that his happens on Doctor Who as well) – in fact, more down-to-earth series like Homeland or Rubicon rather rely on more conventional means to further their mysteries and include relevant bits and pieces of information in snippets of dialogue or have their characters act out suspicious behavior. What these shows nonetheless share is the awareness that the evocation of a narrative enigma is a key element in the attempt to ‘activate’ audiences and foster their commitment to the series.

Perhaps the most baffling aspect of such committed audience practices is the amount of work and time that dedicated viewers invest to unearth and analyze the hidden clues presented by conspiratorial television series. As my examples from Fringe and Lost suggest, spotting the clues and hints hidden within these television texts requires a meticulous, almost obsessive attention to detail and the readiness to engage in time-consuming and laborious close readings of scenes and even individual frames. In his book on Convergence Culture, Henry Jenkins has famously argued that such online fan practices should be considered as examples of a ‘collective intelligence’ at work, i.e. as fundamentally democratic, communal problem-solving processes that might “be preparing the way for a more meaningful public culture” (Convergence Culture 228, cf. also 206-239). Participating in such collective processes of interpretation and communication – themselves made possible through the participatory character of social media – could ultimately, Jenkins argues, “create new kinds of political power” and also foster democratic decision-making processes offline. While Jenkins might have a point when it comes to the collaborative practices in online forums, I think such a view of the political significance of these phenomena is all too optimistic and essentially unfounded. As Steven Shaviro notes in his Post-Cinematic Affect, “aesthetics does not translate easily or obviously into politics“ (138) – and neither do specific ways of engaging with a text somehow directly translate into political engagement. While the thematic preoccupations of conspiratorial television series with issues of power and corruption might invite politicizing readings, the claim that political engagement emerges directly from online fan practices can hardly be backed by empirical evidence. The existence of time-consuming and work-intensive audience activities, I argue, rather points us to the character and social function of recreational leisure activities under the regime of contemporary capitalism in general. In an essay titled “Free Time”, Theodor W. Adorno argued that recreational activities, like the consumption of mass or pop-cultural texts, serve the important function of re-constituting the individual’s capacity to work and to take part in social life in general. “Free time,” he points out, is “shackled to its opposite”; recreational activities should therefore not be conceptualized as radically opposed to and separate from work but as an area of social life whose function is always defined in relation to the sphere of labor (187, cf. 187-190). Leisure activities like watching a movie or reading a novel promise a temporary escape from the toils and troubles of the daily routine, he argues, but at the same time, the character of these practices are determined and delimited by their potential to contribute to the reproduction of the individual’s labor-power (or “Arbeitskraft”). Viewed from this perspective, the time-consuming and cognitively challenging audience practices inspired by narratively complex television series take on a political significance that is quite different from the one attested by Jenkins. In this context, American Studies scholar Frank Kelleter has recently pointed to the overlap between the cognitive demands of contemporary popular culture and the professional skills required in the working environments of our present: By inviting active and sustained interpretive practices, Kelleter argues, contemporary television series

call up precisely those skills which characterize the neoliberal labor routines in the age of digitalization: network-thinking, situational feedback, dispersed processing of information, multitasking and, last but not least, the readiness to no longer differentiate between work and leisure. (Kelleter,“Serien als Stresstest” – my translation)

The interpretive practices of committed television viewers thus point us to the fact that engaging with contemporary popular culture has become more and more like work – a particular kind of work, to be exact, namely one that consists chiefly of the production, handling, and interpretation of information (and Jason Mittell’s claim that active viewers might now approach shows as ‘amateur narratologists’ also seems to point us to this). Maurizio Lazzarato has labeled this kind of work “immaterial labor” and argued that it has replaced manual and industrial labor as the predominant form of work in post-industrial societies. Increasingly geared toward producing the “informational and cultural content” of commodities rather than the material production of things, immaterial labor blurs the boundaries between labor and leisure and coincides with the emergence of increasingly automated, computerized, and networked working environments (Lazzarato 1996, 132, cf. 136-137). Active viewers who engage in the detailed analysis and online discussion of their favorite shows perform precisely such a labor, which productively contributes to the popularity and the accessibility of television texts – but they do so unpaid, without any financial compensation for their work.

Instead of too rashly celebrating such practices as fundamentally democratic or even politically subversive, as cultural studies scholars at times tend to do, I argue, we should consider their emergence as indicators of an increasing permeability of the borders between labor and leisure under the regime of contemporary capitalism.

Works Cited:

Adorno, Theodor W. “Free Time.” The Culture Industry. Selected Essays On Mass Culture. J.M. Bernstein, ed. London and New York: Routledge, 2001. 187-197.

Anders, Charlie Jane. “Lost Was the Ultimate Long Con.” 23 May 2010. Web. 28 Oct. 2012. <;.

Barkun, Michael. A Culture of Conspiracy. Apocalyptic Visions in Contemporary America. Berkeley: Unviersity of California Press, 2003.

“Blast Door Map.” Lostpedia. The Lost Encyclopedia. Wikia. Web. 22 Feb. 2013. <http://lostpedia.>.

Bordwell, David. Narration in the Fiction Film. Madison: University of Wisconsin Press, 1985.

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