Dominik Maeder, “Serial Interfaces: Publishing and Programming Television on Digital Platforms” #SCMS15


Here is the abstract for Dominik Maeder’s paper on the panel “Digital Seriality” at the 2015 SCMS conference in Montréal:

Serial Interfaces: Publishing and Programming Television on Digital Platforms

Dominik Maeder (University of Siegen)

Digital streaming platforms such as Netflix, Hulu, and Watchever are frequently dubbed “the future of television” due to their technical features of increased selectability, flexibility, and user-centred generation of programming flows. Few scholars, however, have actually analyzed and theorized the aesthetic forms through which these platforms arrange and organize their “content” or the operations that the websites’ interfaces enable with respect to well-established accounts of television programming.

In this paper I shall argue that digital streaming platforms not only host and influence the production processes and aesthetic forms of television series, but that these platforms themselves perform a specific kind of spatio-temporal seriality on the level of their interfaces. This seriality of interfaces can be described, following Manovich (2001), as a conceptual form that is located between narrative and database logics and that permits databases themselves to appear as potential narratives. In so far as the arrangement of content in digital platforms is also a screening of meta-data (cf. Chamberlain 2011), we may more specifically locate the interfaces’ seriality as a result of the automated observation and algorithmic organization of media consumption (cf. Adelmann 2012). This algorithmic automatization, as will be demonstrated with regard to Netflix’s House of Cards, lends itself to a phantasm of the non-human production of the “new” and thereby closely connects to a very modernistic conception of industrial seriality.


Adelmann, Ralf. “‘There is no correct way to use the system.’ Das doppelte Subjekt in Datenbanklogiken.” Sortieren, Sammeln, Suchen, Spielen. Die Datenbank als mediale Praxis. Eds. Stefan Böhme, Rolf F. Nohr, and Serjoscha Wiemer. Münster: LIT, 2012. 253-268.

Chamberlain, Daniel. “Scripted Spaces: Television Interfaces and the Non-Places of Asynchronous Entertainment.” Television as Digital Media. Eds. James Bennett and Niki Strange. Durham and London: Duke University Press, 2011. 230-254.

Manovich, Lev. The Language of New Media. Cambridge: MIT, 2001.


Author Bio:

Dominik Maeder (M.A.) is a research assistant in Media Studies at the University of Siegen (Germany). He is writing a PhD thesis on Televisual Governmentality and has published several papers on the aesthetics of TV series, reality TV, and transmedia television.

Now Open Access: Bildstörung / Image Interference


After appearing one year ago in Zeitschrift für Medienwissenschaft 7, the article “Bildstörung: Serielle Figuren und der Fernseher” [roughly, Image Interference: Serial Figures and the Television Set], co-authored by myself and Ruth Mayer, has now gone into open access and can be downloaded freely at the publisher’s website: here. In addition, the rest of the articles in this special issue devoted to “The Series” are now freely available here. I am very happy to be a part of this great collection, and I applaud ZfM‘s commitment to making their journals open access after an initial one-year print-only period.

Florian Groß, “The Only Constant is Change”


Abstract for Florian Groß’s talk at the symposium “Imagining Media Change” (June 13, 2013, Leibniz Universität Hannover):

The Only Constant is Change: American Television and Media Change Revisited

Florian Groß

“This device isn’t a spaceship, it’s a time machine. Goes backwards, forwards. It takes us to a place where we ache to go again.” This is how 1960s adman Don Draper describes a slide projector in the historical television series Mad Men, and his pitch is also a potent way of describing the medium itself. From its development out of radio and film to its present convergence with digital media, television’s interaction with other media and processes of media change was often linked to its negotiation of the future and the past, progress and retrospection, and innovation and nostalgia.

This paper argues that in order to understand the future of television and the potential results of its increasing interaction with digital media, an understanding of the medium’s past as well as television’s own understandings of its past is instrumental. In this context, Mad Men’s historiography and its attempt to unearth and create historical material helps us to come to terms with the layers of television’s past whose residues always coexist with the medium in transition and continue to influence the shape of televisual things to come.

Felix Brinker, “On Popular Seriality, Operational Aesthetics, and Audience Productivity”


On Friday, June 21, 2013, Felix Brinker will be speaking about “The Politics of Long-Form Storytelling in Contemporary American Serial Television” at the “Poetics of Politics” conference in Leipzig. Felix’s talk builds upon recent work he’s been doing in the context of his dissertation project and related talks (for example, at the recent “It’s Not Television” conference in Frankfurt). Here is a preview of the upcoming talk:

The Politics of Long-Form Storytelling in Contemporary American Serial Television: On Popular Seriality, Operational Aesthetics, and Audience Productivity

Felix Brinker

The turn of American prime-time television dramas towards increasingly serialized storytelling during the last two decades seems to have coincided with an explicit politicization of their content. Especially shows discussed under the label of ‘Quality TV’ have been repeatedly celebrated and/or dismissed for their openly political agenda – be it for their engagement with the anxieties connected to the ‘War on Terror’ and the nebulous practices of intelligence agencies (as on Rubicon, Homeland and 24), or for attempts to tackle the social ills of contemporary urban America (as on The Wire or Breaking Bad). At the same time, other popular programs that at first glance seem to background political concerns in favor of more ‘escapist’ content (e.g. mystery-centric science-fiction or fantasy shows like Battlestar Galactica, Fringe, or Heroes) increasingly engage with matters of power, politics, and political intrigue and develop these motifs in ongoing storylines. While recent cultural and media studies publications on these phenomena have easily connected this renewed interest in political subject matters to the emergence of what Jason Mittell has termed ‘narratively complex television’ – that is, a (by now pervasive) shift in emphasis away from episodically contained storylines towards an ongoing serial narration that allows contemporary programming to construct richly furnished, expansive storyworlds and thus (among other things) opens up new possibilities for representing the complexities and intricacies of political systems and processes – less attention has so far been paid to the political dimensions of the increasingly active audience practices invited by such programming, and to the social aspects of popular seriality itself.

Located firmly within the competitive media environment of the convergence era, complex television series seek to engage their audiences in practices that extend well beyond ‘passive’ reception, and encourage them to become culturally and textually productive by participating in the discussion, interpretation and analysis of their favorite programs in dedicated online forums. Therefore, my paper argues that the political significance of narratively complex serial television manifests itself less on the level of content than on the level of form: By inviting their viewers to parse the complicated unfoldings of  narratives across longer periods of time, as well as across different media formats and paratexts, contemporary prime-time dramas ask their audiences to dedicate a considerable amount of their time to the engagement with a serially expanding text. By doing so, narratively complex serials not only ask their viewers to engage in cognitively challenging and time-consuming reception practices, but also inspire them to engage in the laborious creation of unofficial paratexts (such as wikis, blogs, and fansites) which chart the developments of storylines and characters – paratexts that serve both to render the increasingly complicated narratives accessible and as ‘free’ promotional materials that ensure the cultural visibility of these programs. These shows therefore thrive on the ‘free’ (i.e. unpaid) work of their viewers and employ it to secure their own continued serial proliferation. Drawing on recent conceptualizations of popular seriality that understand the active participation of audiences as an activity that is integral to the economic viability serial storytelling in general, as well as on post-operaist takes on immaterial labor as the predominant form of work in post-industrial societies, my paper argues that the contemporary centrality of such ‘participatory’ practices marks a profound shift in the relationship between work and leisure (or between recreational activity and professional media use) that coincides with the digitalization of our media environment.

To make its argument, my paper will take a closer look at contemporary serial dramas like HomelandThe Wire, and House of Cards, and identify the textual strategies by which these shows encourage a particularly active audience behavior. Drawing on Neil Harris’s concept of the ‘operational aesthetic’, I argue that especially moments of formal/medial and thematic self-reflexivity – that is, moments in which these series thematize, demonstrate, and comment both on the operations of the serial text and on the logics of the diegetic events it narrates – constitute central fulcra for facilitating the audiences’ ongoing and sustained engagement with serial television narratives. By repeatedly producing such moments of non-alienating self-reflexivity – for example in scenes in which a show asks their viewers to ‘recall’ events from earlier episodes and visualizes this by having its characters use diegetic media technologies – complex television dramas manage to call attention to the logics of their own narrative operations and suggest a particular, preferred way of engaging with the text without detracting from the story that is being being told. At the same time, I argue, these moments become productive for the representations of political systems and processes, since they usually also serve to thematize diegetic logics, processes, and chains of cause and effect. Such instances of formal and thematic self-reflexivity thus constitute moments in which the serial logics of narratively complex televisions shows are on display, and from which one could trace out the relationships between their representational politics and the politics of popular serial formats themselves.

Popular Seriality: June 6 – 8, 2013


Above, the wonderful poster for the upcoming “Popular Seriality” conference in Göttingen (June 6-8). Below, the final program.

More info about the conference can be found on the homepage of the DFG Research Unit “Popular Seriality: Aesthetics and Practice,” here.